- the most important pictorial form of the 20th century
-it is an ART, an AESTHETIC, an APPROACH
-informs any aspects of visual culture e.g commercial advertising, film, web cartoons -- mass produced in today society for large audience, wide target audience
-commercial
-technological part of it
Americas influence on animation; determined popular style, method, imperative
animation and CGI, more about showcase than narrative often
norman mclaren
daniel greaves
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